Pakistan HC Singapore organizes a webinar: ‘FYI: Pakistan Your
Sourcing Destination for Fresh Produce’

SINGAPORE, (MANEND NEWS): Pakistan High Commission Singapore,
in coordination with Singapore Business Federation (SBF), Trade
Development Authority of Pakistan (TDAP) and Pakistan Fruits and
Vegetable Association (PFVA), organized a webinar on “FYI: Pakistan
Your Sourcing Destination for Fresh Produce” on Thursday.
The webinar was organized in pursuance of the Prime Minister’s vision
for boosting economic diplomacy. This was third of a series of webinars
aimed at projecting Pakistan’s potential in various areas and second
under the ‘South Asia Edition of FYIstival’ hosted by SBF. The previous
webinars were conducted in November 2020 and May 2021 focusing
on Pakistan’s Agro-food & Tech and Packaged Food, respectively.
In her opening remarks, Ms. Rukhsana Afzaal, High Commissioner of
Pakistan to Singapore, underscored the promising future of Pakistan as
an emerging economy. She noted that Pakistan being the 6th largest
producer of fresh fruits in the world had the potential to become a
sourcing destination for import of fruits and vegetables for Singapore.
She underscored that agro-food sector had a huge potential for
bilateral cooperation and value addition from food processing and
packaging to logistics, quality assurance and standardization. She also
welcomed the availability of Pakistani mangoes for the first time in
Singaporean markets as a result of a sustained Mango Diplomacy
campaign by the Mission.
Shamsher Zaman, Vice Chairman (South Asia Business Group),
Singapore Business Federation, in his welcome remarks emphasized
the promising potential of Pakistan to rise as one of the top global

economies in the coming decade. He urged the Singaporean importers
to enhance the import of fruits and vegetables from Pakistan to
address the growing needs in Singapore.
Ms. Maryam Mumtaz, Assistant Director (TDAP) and Fawad Zafar,
Marketing Representative, Pakistan Fruits & Vegetable Association
gave comprehensive presentations on the fruits and vegetables
exports potential of Pakistan and the achievements made over the
past few years. They also highlighted the measures taken to improve
the quality, packaging, marketing, distribution and supply of fruits and
In his concluding remarks, Asim Tauqeer, Director (TDAP) appreciated
the efforts of SBF and the High Commission in seeking export
enhancement opportunities for Pakistan. He assured the participants of
TDAP’s continued support for such endeavours in the future. The
webinar was followed by B2B meetings among potential importers and
exporters of fruits and vegetables from both sides.

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